Dirtylolli Takes on Gauteng

Young Fashion Leaders Encourage the Youth To Express Themselves 

The South African fashion industry is seeing more and more emerging stores, which today contributes as the fifth largest employment sector in this country. The combined affiliates generate an annual income of several billion Rands per annum.

The contributing to the fifth largest employment sector, one of Gauteng’s leading clothing brands, Dirty Lolli (DLCB) is known for its funky and youthful approach, founded by Ofentse Sello in 2009, he has dealt with quite a numerous amount of emerging hip-hop artist including Ali Mirza, one of Classified Recordz’ leading hip hop artists. Dirty Lolli Clothing Brand is an urban brand that expresses feelings of playfulness and enjoyment.

Known to be young, fresh, vibrant, daring & innovative.

The young and fearless are able to express themselves in many ways through fashion. As it keeps evolving, more and more young people are beginning to find their own identity and are able to express themselves through the clothes they wear. According to research done by Ben Fletcher, author of Psychology Today, there is more to our clothing choices than we see. What you wear can portray a picture which can inform passers-by of your personality, ambitions, emotions and spending habits. As humans we communicate a great deal about ourselves through our personal style and dress code.

“THE POINT BEHIND THE CONCEPT IS TO MAKE PEOPLE WEARING IT ‘FEEL’ YOUNGER AND MORE CONFIDENT TO ACTUALLY REFLECT THE CHOSEN DESIGN AND COLOUR(S) ACCORDING TO THEIR PRESENT MOOD”

“From selling T-shirts from the boot of my car, to featuring them in stores in town, to opening a stall in the mall; I have, together with my team managed to have established my own Dirtylolli Clothing Store in Wonderpark Mall, one of Pretoria’s biggest shopping malls”, said Ofentse, Founder and CEO of Dirtylolli Clothing Brand

From left to right: GomolemoMpufane, Vezi Dlamini, Ofentse Sello

What’s In Store?

Ø  T-shirts (v-necks & crewnecks)

Ø  Crewneck Sweaters (new collection)

Ø  Henley’s (new collection)

Ø  Cardigans (new collection)

Ø  LED Binary Watches

Ø  Snapback Fitted Caps

Ø  Belts (Multi-coloured)

Ø  Bucket Hats (New Collection)