Dirtylolli Takes on Gauteng
Young Fashion Leaders Encourage the Youth To Express Themselves
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The South African fashion industry is
seeing more and more emerging stores, which today contributes as the fifth
largest employment sector in this country. The combined affiliates generate an
annual income of several billion Rands per annum.
The contributing to the fifth largest
employment sector, one of Gauteng’s leading clothing brands, Dirty Lolli (DLCB)
is known for its funky and youthful approach, founded by Ofentse Sello in 2009,
he has dealt with quite a numerous amount of emerging hip-hop artist including
Ali Mirza, one of Classified Recordz’ leading hip hop artists. Dirty Lolli
Clothing Brand is an urban brand that expresses feelings of playfulness and
enjoyment.
Known to be
young, fresh, vibrant, daring & innovative.
The young and fearless are able to express
themselves in many ways through fashion. As it keeps evolving, more and more young
people are beginning to find their own identity and are able to express
themselves through the clothes they wear. According to research done by Ben
Fletcher, author of Psychology Today, there is more to our clothing choices
than we see. What you wear can portray a picture which can inform passers-by of
your personality, ambitions, emotions and spending habits. As humans we
communicate a great deal about ourselves through our personal style and dress
code.
“THE POINT
BEHIND THE CONCEPT IS TO MAKE PEOPLE WEARING IT ‘FEEL’ YOUNGER AND MORE
CONFIDENT TO ACTUALLY REFLECT THE CHOSEN DESIGN AND COLOUR(S) ACCORDING TO
THEIR PRESENT MOOD”
“From selling T-shirts from the boot of my
car, to featuring them in stores in town, to opening a stall in the mall; I
have, together with my team managed to have established my own Dirtylolli
Clothing Store in Wonderpark Mall, one of Pretoria’s biggest shopping malls”,
said Ofentse, Founder and CEO of Dirtylolli Clothing Brand
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| From left to right: GomolemoMpufane, Vezi Dlamini, Ofentse Sello |
What’s
In Store?
Ø T-shirts (v-necks &
crewnecks)
Ø Crewneck Sweaters (new
collection)
Ø Henley’s (new collection)
Ø Cardigans (new collection)
Ø LED Binary Watches
Ø Snapback Fitted Caps
Ø Belts (Multi-coloured)
Ø Bucket Hats (New Collection)


















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